Brand Identity | Logo Design | Brand Style Guide | Social
ici [/e-see/]
Cool art. Cool people. Connected at ici.
A social club for art lovers, ici hosts immersive, one-night pop-up art exhibits across Boston. In order to officially launch their business, ici needed a brand identity that was edgy, playful, and inviting in order to connect local artists with buyers within a social setting other than a sterile, white wall gallery.
Designing a logo doesn’t just mean creating an emblem and calling it a day. It involves crafting and evolving a brand identity–all the elements that inform the brand’s voice and personality, visual building blocks, brand guidelines, and all the touch points along the way. ici’s brand exploration is a great example of how a beautiful business concept was brought to life.
CONCEPT 1:
CONCEPT 2:
FINAL BRAND STYLE GUIDE:
